In my former position as a web designer for Scheels, I was responsible for designing online gift guides and contributed to the art direction of holiday campaigns across the entire company.
For the 2020 Mother’s Day campaign, I helped develop the moodboard by drawing on current trends—organic shapes, animated monoline illustrations, and an earthy color palette. I designed and coded the landing page with a layout that breaks the grid, an homage to editorial design and premium brands. Check out the responsiveness of the page by viewing the live version here!
